Hello!

I’m Esther, a mixed-methods UX researcher and a Ph.D. candidate in psychology.

I was previously a UX Research Intern at Cruise, BEGiN, and Itemize.

Here are some of my recent work.

 Skills & Tools

Affinity diagramming | Competitive analyses | Content analysis | Diary studies | Ethnography |Figma | Focus groups | Heuristic evaluations | Market research | Matrix mapping | Miro | Mplus | Narrative inquiry | Observations | Project management | Qualtrics | SPSS | SQL | Statistical analysis | Survey | User flow | User interviews | User persona | UserTesting.com | Zoom