Hello!

I’m Esther, a UX researcher and a Ph.D. candidate in psychology. I thrive to use research to promote the best product possible for business and consumers.

 Skills & Tools

A/B testing | Affinity diagramming | Card sorting | Competitive analyses | Content analysis | Diary studies | Ethnography | Figma | Focus groups | Google analytics | Heuristic evaluations | Market research | Mplus | Narrative inquiry | Observations | Project management | Qualtrics | SPSS | SQL | Survey | Usability testing | User flow | User interviews | User persona | UserTesting.com